Great Gateway Generator (GGG) - Search Engine Positioning - SE Positioning

Optimization Glossary

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Anchor pages Also called anchor, crawler, jump, supplemental, doorway, pointer, entry, bridge, hook, landing, attraction, envelope pages. I will repeat this terms many times in this page, just for keyword density purposes. Hope you don´t mind...
Brute force optimization Our "brute force" approach to site optimization involves creating one smart gateway  per keyword (or keyword phrase), covering all the keywords that are likely to be used by information seekers
Cloaking A technique used by some site promoters which presents a SE-optimized website to the SE spider and a human-optimized website to the visitors.
Co-branding Sharing one vehicle among two or more brands. The freeware version of GGG can be co-branded by a buyer, to include his brand, logo or promotional text in the generated gateway pages.
Content boxes   Spaces that have to be filled with text or HTML code. This text can be obtained from any document that relates to your keywords, and will make your gateway pages look unique, theme related and relevant to the SE. One box will be included in each gateway page, except in the case were synonym replacement is instructed
Content pages Content-rich pages designed to attract visitors and boost SE ranking. They are not included in the disputed "gateway" definition. Sometimes the limit between gateway and content pages is blurred. GGG can produce either one. We recommend long pages, with 400 to 700 words, with unique text and carefully planned and designed links.
Doorway pages Another word for Gateway pages. Also called anchor pages, doorway pages, pointer pages, entry pages, hook pages, landing, bridge, crawler, jump or supplemental pages. I will keep repeating  this terms many times in this page, just for keyword density purposes.
Entry pages Also called anchor pages, doorway pages, pointer pages... Oh well...you got the point.
First level gateways Pages based on primary keywords. They all will link to the target site. A unique feature of GGG.
FTP File transfer protocol. The standard procedure for uploading pages to a server. Some free host service providers use Web based methods. We recommend getting CuteFTP or a similar product to upload Gateway and Hallway pages.
Gateway pages Pages designed to rank high in SE, thru different, always changing, techniques.
GGG Our Great Gateway Generator. A tool to produce large amounts of highly customizable gateway pages.
Great Our software is intended to improve Google visibility of websites. Greats are eye protectors and not SE. However, we chose to wear a Great to protect our eyes from Google´s lawyers spitting... 
Hallway pages Some people use it as synonym for Doorways, but it is time to make some differences. As eskimos have dozens of words for snow depending on its subtle differences, and we subtropical people have just one, SE pros have many words for entry pages. Hallway usually describes an index page which links to the many gateway and content pages of our site. .
Information pages Some SEO companies use this term instead of gateway pages, to point out that they do not cheat, and that they comply with the SE rules. Information pages are not abusive, not very abundant, not repetitive, and provide some useful information to the user. The limit between information and gateway pages is rather difficult to establish. Our software is the only one in its kind that can produce either type of page, with every in-between variety.
Keyword density Proportion of keywords (either words or phrases) in a given text. Usually expressed as a percentage of keywords per total word count.. Different keywords are taken separately. GGG can automatically optimize pages for this property.
Keyword frequency It is related to the above entry. It refers to the number of keywords in a certain unit: content box, page title, whole page. In a title, 2 or 3 keywords are optimal. In a page, it depends on the length.
Keyword prominence Number of keywords in the first place within a unit (paragraph, page, title, content box). Some text-building features in GGG increase the keyword prominence, by inserting extra keywords in selected positions.
Link Farms

 

Site intended to improve Google PageRank. Also called Link Popularity Programs, "FFA or Free For All" and blind link exchange programs. Most SE acted against these programs rating them 0 PageRank.  Never give or receive a link  from a site with no PageRank.
Link Popularity Several SE give good rating to sites that have many incoming links. See also PageRank.
Metatags Text fields in the head of the .HTM files, intended only to SE and invisible to browsers. The main ones for SE optimization purposes are Title, Keywords and Description.
Multiple gateway domains Several domains that host different gateway pages, all designed for maximal exposure and PageRank of the target site.
Nested keywords A system that lets you enter primary level keywords, and secondary level keywords associated to each one of the previous ones. Each family of keyword and subkeywords is heavily interlinked to build a sub-theme within the main website theme.
PageRank A new feature from Google that shows the quantity and quality of links pointing to a certain site. Download the Google Toolbar to use it.
Random gateways Pages based on both primary and secondary keywords. They link to either the target site or to the other gateways. They can be generated in high numbers. Thus, they have several customizable features. A unique feature of GGG.
Read-more pages Extra pages that continue those 1st and 2nd level pages that are cut off by automatic optimizing features.
Redirecting pages Gateway pages that automatically redirect traffic to the target site. This can be done in several ways (refresh metatag, Javascript, server side scripts). Some of these methods can be labelled as spam by some SEs. The positive thing is that users do not lose time trying to make sense out of a gateway page, and no visitors are lost because of lack of clicking. GGG lets you use Javascript redirection in some random gateway pages. We decided to leave the decission of using redirection  to the users.
SE themes Search engines now rank sites instead of pages. A theme, not a single keyword, has to be prevalent in all the site to obtain a good ranking. (see themes)
Search Engine (SE) Although it refers to all the sites on Internet that allow you to search for web sites or files, 99% of the time we refer to Google.com.
Search Engine saturation The number of pages a given search engine has in its index for your website domain. You can obtain this info here. It can reflect the number of indexed gateway pages.
Second level gateways Pages based on secundary keywords. They all will link to the target site. A unique feature of GGG.
Shotgun  theory of website promotion We believe that a good promotion uses as many keywords as possible. GGG was designed to overcome the limitations of multi-keyword promotion: excess keywords in a single page, excess pages in a single directory, excess pages linking to a single target. Being keyword-selective is no longer necessary: increase your chances of being found with GGG. We wrote an article about this to help our marketing effort.
Soft crosslinking A combination of links between all the gateway pages in one or many domains or subdomains that ensures no orphan pages and a moderate number of links to the target site. This prevents SE from labeling them as abusive gateway pages, but provides good PageRank and easy navigation to the target site.
Spamdexing Alteration or creation of a document with purpose of deceiving an electronic catalog/filing system. Technique that increases the potential position of a website at the expense of the quality of the search engine's database. Also called spamming / spoofing.
Target site The site that you want to promote. It is usually the same that hosts the gateway pages, but advanced webmasters use several domains to avoid penalties.
Themes Modern SE look for global themes across multiple documents, or even across an entire domain. Theme sites are better positioned than sites where a page simply happens to have the keywords in it. Our software develops themes among gateway pages, making sure that keywords and subkeywords are balanced and present along the whole gateway page set.
Viral Marketing A system that propagates the word about a product or service with minimum effort, using resources taken from the recipients of the message. As the viruses do, the viral marketed idea or product grows exponentially, for as long as it finds "food" or usable resources. Viral marketing is usually accomplished by information products that are freely distributed, carry the originators´ message and use the recipients resources.

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