Great Gateway Generator (GGG) - Search Engine Positioning - SE Positioning

Gateway's how to...

Expert's view on Gateway Pages 




Doorway page creation the responsible way

Doorways are not generally considered spam by the search engines if they are used appropriately. If doorway pages are used responsibly, they can actually increase the accuracy of the search engine index and make it easier for searchers to find relevant content.

If you create doorways the right way there will be nothing really special about your doorway pages, except they are specifically designed to have the right number of words and keywords, and in the proper places, to rank well on one specific search engine. No other tag should come before your <title> tag. Some HTML editors love to stick in tags before the important META tags. Here's an example of such a tag:

Be sure to check your source code, and if your HTML editor sticks in tags such as the above, delete it immediately, or cut and paste it below your important META tags. Keep an eye on how your program reacts to the change it may not allow you to delete the originators tag.

Also: BEGIN your page with text, not an image.

Robots.txt This file explains how to set up the robots.txt file in your root directory, to guide robot spiders that index your site.
Google´s advice for webmasters concerning gateway pages
  • Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.
  • Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages.
  • Create a useful, information-rich site and write pages that clearly and accurately describe your content.
  • Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
  • Try to use text instead of images to display important names, content, or links. The Google crawler doesn't recognize text contained in images.
  • Make sure that your TITLE and ALT tags are descriptive and accurate.
  • Check for broken links and correct HTML.
  • If you decide to use dynamic pages (i.e., the URL contains a '?' character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them small.
  • Keep the links on a given page to a reasonable number (fewer than 100).
Rithmix Experimental pages These pages are designed to test the effect of features on positioning. They share a text with different design features: Javascript, image, tables.
Mark Horrell SEO Resources - Links and Webmaster Tools Google PageRank Calculator - The PageRank calculator models the behaviour of the PageRank algorithm used by the Google search engine for measuring the importance of pages on the web.

Keyword Density Analyser - It will count the number of occurrences of each word in the document, and calculate the percentage density of each word with respect to the rest of the document.

A serious research on Google Ranking No more conjectures! Just fact after fact after fact.
  • Should a domain name include a keyword for best results?
  • Do you really need lots of inbound links for a top ranking?
  • Is there an ideal size or ratio of text for top-ranked pages?
  • Does it help if you put keywords in bold?
  • Does the age of a web site influence the ranking?
  • Do stylesheets influence ranking at all?
  • What's the ideal size of the TITLE tag?
  • How often should your keywords appear in the META keywords tag?
  • What's the ideal search term density in the text?
  • Do keywords in IMG ALT attributes really matter?
Keyword rich tags

Google identifies keywords between headings tags as having a higher relevance than any other text that appears around them.

Let's look at how to do this now.

Use the Right Tags

Firstly, take a look at your Web page in a Web browser. Do you currently have any page or paragraph headings? If you do, what do they look like? Do they use <h1> and <h2> tags to emphasize their importance, or are they simply formatted to look bigger with other formatting tags, such as <font>?

If your page and paragraph headings aren't using <h1> or <h2> tags, then it's time to get creative. Search through your pages' HTML code and find the text in your page or paragraph headings. Replace your page headings' <font> tags with <h1>, and the </font> tag with </h1>. For paragraph headings, replace <font> tags with <h2>, and </font> tags with </h2>.

Five Google Interviews (our competitor)

Interviews with the people behind the scenes give great insight in how things work. This week we can offer you 5 interviews with people who work at Google. You'll learn new and interesting things about how Google works and how you can obtain a good ranking on Google.

a) Interview with Craig Silverstein, Google's CTO

    Date: 3 July 2002
    Contents: Does Google penalize sites that are virtual hosted? Does Google use traffic analysis for its ranking algorithm? What technology is used to operate Google?

b) Interview with Matt Cutts, Google Software Engineer and Stephanie Kerebel, Google Globalization Specialist

    Date: 26 February 2002
    Contents: Does Google use META keywords? Does Google index URLs with session IDs? How many links to your web site are needed to get indexed?
    Note: The introduction is in French, but the interview is in English, just scroll down.

c) Interview with Dr. Eric E. Schmidt, Google's CEO

    Date: 30 January 2002
    Contents: How Google earns money. Does advertising on
    Google affect your ranking?

d) Another interview with Craig Silverstein, Google's CTO

    Date: May 2001
    Contents: What gets you banned from Google. Two free ways to get a better ranking on Google.

How (bad) doorways are spotted

How do search engines know about these pages?
If the pages are machine generated and untouched after generation, there is a specific footprint that the page has (the structure of that web page). When you look at the footprint of thousands of these pages, they are easy for search engine spiders to detect. Most doorway, gateway or bridge pages are orphaned. This means that they have no links pointing to them, but they have links pointing from them. The links pointing from them are usually aimed at your home page or a specific page on your website that the keyword set is targeting.
Why SE do not like gateway pages and related techniques such as cloaking? That said, cloaking is a very controversial technique, and the search engines hate it! They dislike it so much, because so often it is effective at getting many listings. Here, the reward is high, and consequently the risk is high too.
SE accept "information" pages, as long as they do not cross the "gateway" border. The use of cloaked doorway pages is a charged issue in the search engine optimization industry. Some SEO providers hate it, feeling it doesn't serve clients well, and there are also concerns that it can be used to hide copyright infringement. Other SEO providers recognize that it can be the perfect solution to helping clients. It can be difficult to impossible to get major web sites to make design changes that would help their sites produce more traffic from search engines. Indeed, some sites that are built using frames or those that deliver pages out of a database can be virtually invisible to crawler-based search engines. The use of doorway pages can sometimes be the only way these sites may be found.

As for the search engines themselves, attitudes vary. The typical response is that they don't like cloaking, but when described in less aggressive sounding ways ("relevant content targeted toward particular phrases"), most of the search engines will grudgingly admit they either don't have a problem with cloaking or won't take a hard look at reports of it, if the pages are ultimately redirecting users to content relevant for their search.

Obviously, a negative attitude on cloaking in the future could affect the profitability of Website Results and similar companies. But, at the moment, 24/7 feels it is on firm ground.

"In our due diligence process, we (the buyer of a big SEO company) talked with many of the search engines. Their reaction to optimization was neutral to slightly positive. As long as the optimization process is handled properly both technologically and ethically, then search results actually will improve for the individual consumer, which is beneficial for the search engines' relationships with the Internet community."

Google algorithm cracked? (in French) Two iranian researchers claim to have cracked Google algo... The first criterium seems to be presence of keyword in DMOZ category titles from incoming links... Second criterium is ratio between incoming links from similar sites and total incoming links.

Selon eux, le critère numero un du positionnement dans Google serait la présence du mot-clé dans les intitulés de catégories Dmoz des liens entrants (sites referrers). Cela voudrait dire que si votre site concerne le mot-clé "emploi", vous ameliorerez son classement de manière décisive en obtenant des liens depuis des sites inscrits dans l'Open Directory dans des catégories comportant le mot "emploi" dans leur intitulé, par exemple "World: Français: Commerce et économie: Emploi".

Le second critère de pertinence serait un ratio entre le nombre de liens similaires et le nombre total de liens entrants. La formule exacte est présentée comme ceci : {(similar links)/(all links)}*1/30
Cela voudrait dire que vous améliorez à coup sûr votre classement si parmi vos liens entrants vous avez une forte proportion de sites que Google puisse considérer comme des sites similaires au votre.

Le fameux PageRank n'arriverait, lui, qu'en 8ème position des critères de pertinence les plus importants pour Google !

Arranging Keywords into Themes

Once you have asked yourself the above questions (keyword selection, target public, promotion methods), it will become easy to narrow down your list to the main search phrases that you wish to target. When doing so, remember that you should not try and target every selected search term on your index page. Your index page is the most important page of your website and likely to have the best positioning on the search engines, therefore choose 5-10 search phrases to target here and ensure that they are all closely related. Trying to target “desktop computers” and “dvd players” on your index page will get you top rankings for neither. Instead, identify the pages within your website that target those particular keywords and use those instead. The key to selecting keywords to target for each page is to think of “themes”. Each page should ideally target just one theme. This will assist you in making sure that the targeted page is relevant to the selected search phrase. In turn, this will not only increase your chances of obtaining top rankings, but also increase your customer sales conversions by bringing the visitor to the most relevant page.

Click if you do not see a navigation bar